History
The Tymbark brand appeared on the Romanian market in July 2004 by launching the range of 1L Tymbark Nectar. Gradually Tymbark has extended its portfolio with the emergence of new types: Tymbark 200ml carton, Tymbark 250ml bottle.
In September 2005, the image of the 1L nectar box changed substantially, using a new prism aseptic packaging, more modern and attractive.
Tymbark continued, and in February 2006 launched the Tymbark 100% range, followed by a new range, one month later, the orange 1L line.
In May 2006 Tymbark re-launched the 250ml bottle Tymbark range, offering a new form and a new design. Then they launched the 2L Tymbark orange line, followed by Tymbark Fruits of the World, a unique range of natural juices for cocktails present in Romania.
March 2007 marks the entry on the market of the Tymbark Cool still drink, available in packs of 500ml and 2L PET.
Two months later the still drink market position is strengthened by launching a new range of products, Tymbark Ice Tea sold in packs of 500ml PET in two varieties: lemon and peach. The end of 2007, November specifically, is marked by the launch of the Multivitamin Line.
TYMBARK represents a range of unique products on the market with a complex of functional benefits.
At the beginning of 2008, in February, the 1.5 L Tymbark Ice Tea is launched, and a month later, in March, Tymbark 200ml is enriched with two new types: banana-pineapple and banana-apple-raspberry.
April of 2008 brings the launch of the Tymbark Fontea range - a non-carbonated soft drink with fruit juice, which is a unique combination of water and a small percentage of fruit juice. In February 2009, the 1l Tymbark Nectar range is completed with a new range: Tymbark Plums Nectar.
In March 2009 Cool 2L was re-launched, with a new packaging and a new recipe, no preservatives. This product is packaged aseptically and ensures high quality and unique taste.
Since July 2009, the company Tymbark Maspex Romania has also launched the Tymbark Lemonade. Tymbark Lemonade is packed in an aseptic environment and is available in two assortments, in the 500ml PET pack:
» Lemon
» Lemon and Grapefruit.
In march 2011 Tymbark packages were rebranded with new the concept: Tymbark. I kown what I drink!
Promotion: The Tymbark brand benefits from a strong support from:
» Media Campaigns
» Magazines
» Outdoor
»Sales Points Materials
Brand values:
» Quality,
» Vitality,
» Health,
» Optimism,
» Approach,
» Familiarity
Benefits:
» Natural, healthy lifestyle
» delicious taste of fruit
»enjoying a good quality product
