Tedi
Tedi appeared on the Romanian market in September 2001 in the range of the 0.33 L glass. Tedi increases its portfolio in 2003 by launching the range of 0.75 L in 3 assortments: banana, peaches and multivitamins, the range is widened later by adding pears and raspberries. In 2005 Tedi launched on the Romanian and the foreign market the 0.2 L bottle in 3 varieties: raspberry, peach and multivitamins.
Product Benefits:
» High quality, health (rich in vitamins, no preservatives)
» Juice obtained from carrots and fruit puree.
» Delicious taste of carrots and fruit.
As a guarantee of quality, a particular variety of carrots, the Forte carrots, is used in the production of the Tedi Juice.
Promotion:
» The Tedi brand benefits from a strong campaign supported by the TV, in magazine prints, and various promotional materials at sales points.
» Every year Tedi participates with children in various social events
