History Figo
In March 2006 Figo was launched and soon became very appreciated and loved by children.
Advantages:
Non-carbonated soft drink fruit juice, enriched with a mix of vitamins A, C, B1, B3, B6, B12, E.
High content of fruit: 12.5%. Figo is the children's playmate, always happy, playful, cheerful and adventurous. Each meeting with Figo turns into a surprise since children are eager to learn new games and also find their favorite hero.
Promotion:
The Figo brand is promoted both through TV campaigns and through promotional materials and prints in magazines.
