Press Releases
» Tedi has launched the promotional campaign “The Surprise Suitcase”
Bucharest, December 9th 2009
Tymbark Maspex Romania has opened the surprise suitcase today – the new promotion dedicated to Tedi juices. The campaign takes place between December 1st 2009 and February 28th 2010, and the participants may win Cleopatra Stratan musical dolls or G-Force agents. The main prize consists in a trip to the Europa Fun Park in Germany for the entire family.
The Tedi 330ml and 750ml bottles take part in the promotion. The products have unique codes printed on the back of their labels, as well as the campaign regulations. The participants have two ways of joining in the race: by sending an sms which contains the unique code on the label or by registering on the website dedicated to the promotion. Prizes are awarded weekly, all throughout the promotion: 70 prizes are awarded to those registering by sms and 10 prizes are awarded to the first users registering on our site, according to the codes that they send. The big prize, a trip to the Europa Park, all expenses paid, will be awarded after the draw taking place on March 15th, 2010.
„Children’s healthy food has become a bigger and bigger concern for all mothers in Romania. And this is reflected by the quality of the products that are chosen on the shelves. Juices are the best example. They are no longer bought according to their label or colour. Mothers prefer for the little ones natural juices, without preservatives.
And children love Tedi! They love the juice, they adore the mascot and the games they are challenged to. That is why we have thought about repaying their attachment to it with a promotion that will bring them joy and will bring them closer to the brand”, stated Mihaela Burtoi, Group Brand Manager, Tymbark Maspex Romania.
For the promotion The Surprise Suitcase, Tedi has prepared over 1000 awards, consisting in G-Force agents and Cleopatra Stratan musical dolls. Cleopatra Stratan also appears in our promotion spot, being the image of our campaign.
The Tedi promotion is also accompanied by a TV campaign, which will be developed over the next months, as well as a website dedicated to it: www.valizacusurprize.ro and promotional materials and newspaper ads.
The campaign launch happened with the occasion of a unique event at the Bucharest DaDa Restaurant. The journalists took past in an unconventional presentation made by Mihaela Burtoi, Group Brand Manager, Tymbark Maspex Romania and to an amusing show set on stage by the ImproVizati Group..
» About Tedi
Tedi is a brand of TYMBARK MASPEX ROMANIA, which appeared on the Romanian market in 2001. Tedi is a brand specially conceived for children, acknowledged for its healthy natural products. The Tedi juices are obtained from fruit and carrot puree, rich in vitamins, without preservatives.
In a study carried out in October this year, by ISRA Center for Tymbark Maspex Romania, Tedi ranked first both in the children and the mothers’ preferences.
» About Tymbark Maspex Romania
The Maspex Group, from Poland, has a history of over 18 years and subsidiaries in 8 countries in the Central and the South-East Europe. The company has been present in Romania since 1996, being known at the time as La Festa International, the rebranding happening in 2006. The first factory was opened in Popesti - Leordeni, near Bucuresti, and since 2001 the entire activity for Tymbark Maspex Romania has been taking place in Valenii de Munte.
You can find more information about Tedi and the Surprise Suitcase promotion by accessing our site: www.valizacusurprize.ro
